What You'll Learn Inside:
The 5-Step Mass UGC System
How to build a content machine that produces 300+ videos/month and drives consistent installs — without burning out.
50+ Viral Hook Templates
Proven hooks tested on 1B+ views. Copy what works. Skip the 6 months of guesswork your competitors are doing.
Creator Sourcing Playbook
How to find, vet, and manage 600+ creators without it becoming a full-time job. (Managing creators is hell — this fixes that.)
The VIR Method
How to turn views into installs (not just vanity metrics). The exact framework Tes used to hit #1 on the App Store.
Real Case Studies
See exactly how we scaled Tea (4M installs), TLDL (10X trials), and TurboLearn ($2M ARR) — with the actual numbers.
Creator Brief Templates
The exact scripts and briefs we use to coach creators. Copy/paste these and get content that converts.
Is This Playbook Right For You?
This Is For You If:
You have a consumer app with product-market fit
You're tired of burning money on paid ads that don't scale profitably
You've tried organic content but can't crack consistency or virality
You're a technical founder who doesn't have marketing expertise
You're ready to scale to 100K+ downloads/month
This Is NOT For You If:
You're building B2B SaaS or enterprise software
Your app doesn't have product-market fit yet
You're looking for overnight viral success (this is a system, not magic)
You're not willing to invest in organic content at all
What Growth Teams Are Saying
"Honestly the campaigns have been kicking ass for us! (…) I can't say enough good things about this team."
Sean Cook
Founder & CEO @ Tea
"They're super responsive (…) I highly recommend them. The content keeps getting better."
Rudy Arora
Founder & CEO @ Turbolearn
"If you are a consumer mobile app, I would definitely recommend using Plutus Media."
Lottana
Founder @ PrayScreen
"It's a good feeling and it definitely is a good investment to work with these guys."
Cem Kozinoglu
Founder & CEO @ TLDL
"I can confidently say that Plutus Media delivers on their results."
Dante Kim
Founder @ WhatColors
"Completely exceeded my expectations - easily the most organized and communicative agency we've worked with out of the four we've tried."
Penri Hughes
Founder @ RecentFollow